Lesson 4 of 6
Level 4: Three clients
Fill the pipeline to three clients
Clear condition: Level 4
At least 3 live clients, each with real conversations in 3 different months of the last 120 days.
One client can be luck. Three clients is a pipeline. And three clients still talking to their agent three months later is a real agency.
This level is about getting the next prospects in front of you, every week, without burning out or burning your reputation.
Start where people already know you
The first three to five clients rarely come from cold outreach at volume. They come from a working demo, a niche you can name, and businesses that already know you.
Start with the businesses you can walk into. The barber you already go to, the clinic down the road, the agent who sold you your flat. Then the people in your phone who own a business. Ask each happy client for one introduction. Two introductions from a happy local business beat a hundred cold messages.
Audit before you pitch
Before you pitch a business, message their Instagram and their WhatsApp on a Sunday evening and write down how long the reply takes. Most of the time the answer is "Monday afternoon", or never.
That screenshot is the whole sales pitch. You are not selling AI. You are showing them a customer they lost this weekend.
Then go outbound
Once warm runs dry, you need outbound. Three channels work for agencies right now.
LinkedIn. Connect with owners in your niche and have a real conversation. SDR Pilot is our LinkedIn outreach tool: it finds people who match the customer you describe, sends the connection requests and runs the conversations, and hands over when someone wants to talk. Two rules keep your account safe. No links in your connection notes, openers or follow-ups until the person has replied. And if LinkedIn ever signs you out, stop all outreach for 48 hours, even after you are back in.
Local lead lists. Find Leads searches for businesses by what they do and where they are, and checks the email addresses when you search. Save the good ones to a list and work it.
Email. Cold email still works, but it costs more than people think, and it takes time. If you charge a client 200 a month, you are negative in month one and still negative in month two. In month three it flips, because the clients stack up and the cost does not. Most people quit in month two. The video above walks through the full cost stack: the tool, the mailboxes, the domains and the lead data.
Whatever channel you pick, keep the message about their business, not about you or the technology. And when a lead comes back, answer fast. You are selling speed of reply, so show it.
Do this now
- Write down 20 businesses you can reach without a cold message, and audit five of them this Sunday.
- Set up LinkedIn outreach with an ideal customer you can describe in one sentence. SDR Pilot onboarding
- Build one local lead list in your niche and city. Find Leads
- Prepare the demo: a client account with your niche agent, ready to show a prospect their own business. Showing a prospective client a live demo
- For every new client, copy the tuned agent in from your snapshot instead of starting over. Snapshots
The ticks are only saved in this browser. Your level still comes from your account.
What does not count
Three client accounts are not three clients. Each one needs real people talking to its agent, in three different months. Messages from your own numbers and emails, your team's, or any of your other client accounts never count, and neither do test chats in Try Out or imported chat history.
Marlon Bermas ran LinkedIn outreach for 30 days: 33 people accepted his connection request, 14 replied and 2 booked a meeting. And Jani Rantala loaded 15 leads from his ads and had 3 meetings booked within the hour.
Do it in your own account
Your level moves when the real thing happens in DM Champ. Start the challenge and come back to this lesson as you go.
The challenge is free. DM Champ starts with a 7 day trial. Already playing? Continue opens your level in the app.